Redefining Zero Proof

All-natural cocktails with zero alcohol, Luba is expertly crafted for the moments you want to savor.

SHOP THE LINEUP

  • Delicious Mocktails

    Delicious mocktail flavors with all natural ingredients. Want to level up? Just add your favorite spirit.

  • Hangover Free

    For every late night, early morning, and all the moments that keep you going.

  • Happy Socializing

    Self care doesn’t have to taste boring. Sip freely and savor every moment with Luba.

Four Delicious Mocktails, Delivered to Your Door

8x Award Winners

At the 2025 PR%F RTD Awards, Luba proudly took home Gold medals for taste, texture, and appearance for our Grapefruit Paloma and Kyiv Mule. Luba also earned Silver medals for taste, texture, and appearance for our Cranberry Cosmo and Lime Margarita. Luba's packaging was also recognized with Bronze medals.

  • Gold

    Grapefruit Paloma
    Kyiv Mule

  • Silver

    Cranberry Cosmo
    Lime Margarita

  • Bronze

    Lime Margarita (Packaging)
    Grapefruit Paloma (Packaging)
    Cranberry Cosmo (Packaging)
    Kyiv Mule (Packaging)

Luba (loo·buh) is Rooted in the Ukrainian Word for Love

Love yourself. Love your community. Love your beverage. Named after our founder’s grandmother, Luba is a tribute to trailblazers who savor every moment.

Our Story

Sips for Sustainability

We toast to our planet and the people shaping brighter tomorrows. Through our Sips for Sustainability program, we give 1% of every purchase to support a cleaner, greener future. 

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