Is “pasteurized” a red flag on a clean-label drink?

No. It is the reason the ingredient list is short. The can is filled, sealed, and then warmed through for about 45 minutes, which does the job of a preservative. Tunnel pasteurization is heat applied to a drink after it has already been sealed inside its can. The sealed cans travel slowly through a long-enclosed tunnel while warm water sprays over them, the liquid inside comes up to temperature and holds there, then cooler sprays bring it back down. We call it tunnel pasteurization. It is the reason a drink can sit on a warm shelf for months with nothing...

What Is Zebra Striping? The Night-Out Trend Without Quitting Alcohol.

You have probably already done this without knowing it had a name. Zebra striping, and the definition is shorter than the drink order that inspired it. What is Zebra Striping? Zebra striping is the practice of alternating alcoholic drinks with non-alcoholic ones throughout the same occasion. Instead of ordering drink...

If there is no preservative in there, what's keeping Luba fresh?

A canned drink stays shelf-stable one of five ways: chemical preservatives, alcohol, high acidity, an unbroken cold chain, or heat applied after sealing. A drink with no preservatives on the label is usually relying on acidity and heat, most often through pasteurization. Pick up any can in the non-alcoholic aisle...

Most mocktails are 3% to 7% juice. That is why yours tasted watered down. 

The percentage is on the can by law, usually in small type near the nutrition panel. Once you know it is there you cannot stop seeing it, and the aisle looks quite different afterwards.  Most canned non-alcoholic cocktails contain between 3% and 7% real fruit juice, with the rest of the flavor coming from...

What "Functional" Actually Means In A Non-Alcoholic Drink Without Adaptogens.

A non-functional non-alcoholic drink contains no adaptogens, nootropics, hemp, CBD, added caffeine or any mind-altering additives. It is made to taste good and to do nothing else. Luba is non-functional by design, which means the ingredient list is short enough to read in full in one breath. Walk the aisle...

What to Drink When You're Not Drinking

Sometimes, I’m just not in the mood for alcohol. But that doesn’t mean I want a plain glass of water or sparkling water with a lime wedge. I still want a drink that feels special. Something cold, elevated, and worth raising a glass to. Because skipping the alcohol shouldn’t mean...

Host a Sober October Party Everyone Wants to Come To

Nobody wants to be handed a lemonade while everyone else holds a real drink. Luba fixes the situation. The easiest way to host an inclusive Sober October gathering is to stop treating non-alcoholic drinks like an afterthought. Pour them in the same glassware. Garnish them the same way. Stock as...

Win Luba for a Year: A Fall Zero-Proof Drink Giveaway

Fall is officially here, and we’re celebrating with a little something to sip on. This season, Luba Libations is giving one lucky winner Luba for a year — that’s 2 packs of Luba every month for 12 months. If you’re looking for an easy zero-proof drink, non-alcoholic cocktail, or fall mocktail...

How to host an alcohol-free girls' night that nobody has to be polite about

The thing that ruins these evenings is not the food or the playlist. It is the first ten minutes, and it gets decided by what you put in someone's hand at the door. I pour drinks for strangers close to a hundred times a month. Farm markets, shops, tasting events,...

Easy Summer Mocktail Recipes with Luba Libations: Refreshing Grapefruit Paloma & Lime Margarita Ideas

Looking for easy summer mocktail recipes that are refreshing, flavorful, and effortless to make? Whether you're hosting a backyard barbecue, relaxing by the pool, or enjoying a slow summer evening on the patio, Luba Libations makes it easy to create delicious non-alcoholic drinks in minutes. These simple summer mocktail recipes...

Summer Moments Made Better with Luba

Summer has a way of slowing us down in all the best ways. Long evenings on the patio, weekends at the lake, backyard dinners with friends, and spontaneous road trips all call for something refreshing in hand. Whether you're hosting, traveling, or simply soaking in a quiet sunset, Luba Libations...

Red, White & Refreshed: Celebrate the Fourth with Luba

The Fourth of July is all about soaking up the best of summer—backyard BBQs, afternoons at the lake, fireworks under the stars, and gathering with the people you love. No matter how you're celebrating, every great gathering deserves something refreshing to sip. Luba is made for moments just like these....

Your Summer Drink Upgrade: Clean, Zero-Proof Sips Made for Every Occasion

If you’re looking for a summer drink upgrade that feels refreshing, intentional, and easy to enjoy, Luba Libations is your answer. Crafted as clean, zero-proof beverages, Luba gives you a better-for-you way to sip without sacrificing flavor, experience, or occasion. Whether you’re hosting on the patio, heading to a backyard...

Mocktail or Cocktail—You Don’t Have to Choose

There’s a new rhythm to drinking—one that’s flexible, fun, and completely on your terms. With the rise of the non-alcoholic lifestyle and elevated ready-to-drink mocktails, you no longer have to choose between a mocktail or cocktail. You can have both. Luba Libations was created for exactly this kind of moment—when...

Meet Grandma Luba: The Story Behind the New Luba Libations Packaging

At Luba Libations, every detail is rooted in intention, and our new packaging images are no exception. Inspired by Grandma Luba herself, this visual refresh is more than an update; it’s a tribute to the woman who embodies the spirit behind our brand. As a leader in elevated non-alcoholic cocktails...

Luba Wins at the World Alcohol-Free Awards

Luba wins Silver, Bronze, and Commended at the World Alcohol-Free Awards for its premium non-alcoholic ready-to-drink cocktails.

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