Nic & Christiana
One Saturday, Christiana and Nic went searching for the perfect zero-proof cocktail — no additives, nothing artificial, no watered-down shortcuts. After ten grocery store visits and coming up empty-handed, they realized they’d have to make it themselves.
Countless recipe tests later, Luba Libations was born: ready-to-drink non-alcoholic cocktails with pure, bold flavor. No gimmicks. No additives. Nothing you can’t pronounce. Ready to drink, and ready to meet you wherever you are.
Luba Libations, a Wisconsin-based producer of premium non-alcoholic cocktails, announced today a new distribution partnership with Badger Liquor, bringing its zero-proof, ready-to-drink cocktails to retailers and grocery stores across the state.
In recent reports, beer without alcohol—or non-alcoholic (NA) beer— is expected to be worth more than $30 billion by 2032, according to Food Dive industry reports. NA, also referred to as zero-proof beverages for evening drinking—and suggested pairing with food—is in fact trendy, according to experts.
"This is the best ready-to-drink (RTD) mule I’ve ever had. PERIOD. Let’s talk about why. First of all, you get a major whiff of lime and ginger on the nose. On sipping, this NA cocktail is immediately doing the most. Just like it delivers on aroma, it delivers on tasting...
Creating the idea in your mind is one thing, but seeing hundreds of people experience it for the first time this week is an entirely different moment for Luba Libations owners Nic and Christiana Trapani.
Say Hello To Grandma Luba
Luba Libations is crafted for those who live unapologetically on their own terms. Just like Grandma Luba. Grandma Luba has a zest for life. She’s quick to laugh and will always tell you what she thinks. Her life hasn’t been easy, but she always kept her vibrant spirit. At family gatherings, she’s the first to raise a glass in cheers. She’s our inspiration.
A Cleaner, Greener Tomorrow
Through our Sips for Sustainability initiative, we commit 1% of every Luba purchase to supporting a cleaner, greener future, including vital efforts by the Maui Ocean Center Marine Institute to protect our oceans and marine life. Together, we sip for change.
More than a drink, Luba is a celebration of life, connection, and unforgettable moments.
