Christiana and Nic saw an undeniable gap in the market—a lack of ready-to-drink non-alcoholic cocktails that felt truly premium. Tired of settling for options that lacked flavor or finesse, they envisioned something better. Their mission became deeply personal when Christiana had health issues come to light and realized alcohol was a trigger. This discovery made Luba even more significant—not just as a product, but as a purpose. They dreamed of crafting zero-proof cocktails that spark joy without the headaches, sleepless nights, or health concerns.
Their vision was simple yet bold: create authentic zero-proof cocktails using only natural, recognizable ingredients—no dyes, no mystery additives, just pure, honest flavor. And at the heart of their inspiration? Christiana’s grandmother, Luba, a spirited trendsetter who knows how to celebrate life with a glass raised high.
What started in their kitchen has grown into Luba Libations, a brand that transforms zero-proof drinks into a healthier alternative to indulgence. From their kitchen to your hands, each sip is a toast to flavor, wellness, and pure enjoyment.