Welcome to Soberish October
As the season shifts, many of us look for ways to slow down, reset, and feel more present—and that’s exactly what Soberish October is all about.
There’s something about October that invites cozy routines, intentional living, and fresh starts. As the season shifts, many of us look for ways to slow down, reset, and feel more present—and that’s exactly what Soberish October is all about.
At Luba, we believe balance should feel joyful, not restrictive. Whether you’re cutting back on alcohol, exploring a mindful lifestyle, or simply curious about better-for-you drinks, Soberish October is your invitation to sip with intention. Our zero-proof cocktails are crafted to bring all the flavor, ritual, and connection you love—without the buzz.
This month, we’ll be sharing recipes, tips, and stories to inspire your journey. No rules, no pressure—just a chance to celebrate the season with clarity, creativity, and community. So raise your glass (mocktail in hand!) and join us as we toast to Soberish October. Cheers to living lightly, drinking mindfully, and embracing all the good that comes with it.