
Zero-Proof Doesn't Mean Zero Fun: Reinvigorate Your Sober October
Sober October is about discovering who you are when you're fully present. Here's our guide to staying positive and motivated.
Feeling like you're missing out? Time for a mindset shift.
As we kick off Sober October, maybe you're worried about FOMO creeping in. That happy hour invitation. The wine tasting event. The friend's birthday party where everyone's toasting with champagne.
You're not alone in this journey. Thousands of people are choosing empowerment this month. Sober October is about discovering who you are when you're fully present. It's about redefining fun on your own terms. What amazing discoveries will you make about yourself?
Reframing Your Perspective
Still, it can be difficult to change your routines, especially in a social setting. No matter how you're approaching the month, here’s our guide to staying positive and motivated:
Week 1 - Novelty phase: Everything feels new and exciting. Lean into this energy!
Week 2 - Reality check: The novelty might wear off, but focus on how great you feel physically instead. A quick body scan in the morning might reveal that what you’re gaining (clear mornings, deeper connections, better sleep) is far better than what you’re leaving behind (expensive bar tabs, increased blood pressure, and hangovers).
Week 3 - Confidence building: You're hitting your stride. Take a moment to acknowledge the progress you've made and start planning how you'll celebrate at the end of the month. Here are easy ways to keep your momentum without missing a beat socially:
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BYO-NA-B: Bring your own non-alc beverage to the function. Make sure it's something you're excited about!
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Be the designated driver: Friends will appreciate it, and you'll have a clear motivation.
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Suggest the venue: Choose places with great non-alcoholic options.
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Host instead: Control the environment and introduce others to alcohol-free options.
Week 4 - Victory lap: You've proven you can do this. Start thinking about sustainable long-term changes that mix in zero-proof options to your social routine.
When FOMO Strikes
Whether you’re going fully alcohol-free this month, starting a new phase of a life, or simply trying to cut back, here are a few tips when FOMO tempts you.
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Pause and breathe. FOMO is just a feeling, not a fact.
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Remember your why. What motivated you to start Sober October?
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Focus on the present. What are you enjoying about this moment?
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Upgrade your experience. Make your mocktails fancy and use the good glassware.
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Connect authentically. Be present with the people around you.
Join the Soberish October Community
Zero-proof options can be exciting if your alternative actually tastes good.
The problem is that soda water is often boring, and most mocktail options are full of sugar. That’s why we made Luba. To give you a zero-proof option that has sophisticated, lower-calorie flavors….and actually satisfies your palate.
Ready to reinvigorate your Sober October? Try our latest mocktail recipes and join the conversation with our free Soberish October Club. The best is yet to come.