JOURNEY SUPPORT
Get delicious mocktail recipes and a downloadable journal delivered to your inbox
Members Get
20% OFF
Online orders of Luba during the month of October
Sip with Purpose
- This October, 1% of all sales goes directly to MOC Marine Institue as part of our Sips for Sustainability mission! Every sip you take makes a difference.
Upcoming Events
- October 4th & 5th: Falltober Fest at The Cherry Hut
- October 11th: Pumpkin Patch Festival in Egg Harbor
- October 20th: Fall50 in Sunset Park
Why Soberish?
There's no one way to do this. Maybe you're skipping booze altogether, looking to drink less, or just taking a mindful moment to reset. Soberish October is all about feeling good in a way that works for you.
With the Soberish October Club you don’t have to commit to anything to join. All it takes is being open to something a little different this month. At Luba, we’re here to meet you exactly where you are — with support, delicious alternatives, and a vibe that’s all about celebrating your wellness, your way.
Our StorySoberish October Inspo
Ready to level up your Soberish October? Check out our blog for fun ways to add extra zest to your next social gathering, without the booze!
Find Luba at Pop Up Grocer!
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We're thrilled to announce that Luba is coming to Pop Up Grocer, starting October 10th!
Zero-Proof Doesn't Mean Zero Fun: Reinvigorate Your Sober October
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Sober October is about discovering who you are when you're fully present. Here's our guide to staying positive and motivated.
5 Ways to Host a Sober October Girls' Night In
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Whether you're participating in Sober October, entering your mom era, or simply cutting back on alcohol, hosting an unforgettable alcohol-free gathering is easier than you think.