Redefining
Zero Proof
All-natural, alcohol-free cocktails. Our award-winning blends are expertly crafted for the moments you want to savor.
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for the moments you want to savor
award-winning flavor
clean ingredient guarantee
Up to 60% less sugar
easy to sip or mix
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Sip to Give
We toast to our planet and the people shaping brighter tomorrows. Through our Sips for Sustainability program, we give 1% of every purchase to support a cleaner, greener future.
Learn MoreQuality in Every Can
All Natural
less sugar
lower calorie
no Additives
fresh taste
Gluten Fee
Vegan
no adaptogens
Luba (loo·buh),
Crafted with Love
Named after our founder's grandmother and rooted in the Ukranian word for love, the name Luba is a tribute to those who take care of their communities, their health, and their fun.
Why People Love Luba
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